Visual identity for a French humanitarian tech company — logo system, LinkedIn templates, 12-slide presentation deck, and a 189cm-wide HNPW conference poster, deployed at scale.
Relief Applications builds digital tools for humanitarian organizations: UNICEF, UNESCO, GIZ, The World Bank, OCHA. I worked on the company's own visual identity — separate from client project work, this was the brand that represented Relief Applications itself at conferences, on social media, and in partnership pitches.
Institutional clients measure trust partly by visual credibility. The brand had to read as authoritative at conference poster scale and equally trustworthy at the small format of a LinkedIn post header. The system had to hold across a 189cm-wide HNPW conference banner, a 12-slide investor deck, and a social media template suite, without visual inconsistency between formats.
The identity centers on a hand icon — a gesture of help and data protection — delivered in three variants: standard Relief Applications mark, Data Protection for Good, and AI. The palette uses red as the primary action color against white and black. It reads clearly at small LinkedIn format and at conference banner scale without modification. The system was built across 14+ color and background combinations.
Logo system — 14+ color and background combinations
Brand applied on website
Internal card builder — team creates new branded assets without designer involvement
The LinkedIn template system was built in Figma as a component structure. Non-designers on the team could produce new posts by swapping content into the template without breaking the layout. Five category types: team announcements, project highlights, mission posts, event coverage, and hiring. Roughly 30+ posts were produced from this system.
The deck covered investor and partner pitches. Two layout types alternated: content-heavy slides for data and project overviews, and visual-anchor slides for opening sections. Built in Figma for team handoff — updated without breaking the grid or hierarchy.
Click any slide to enlarge · 12 slides total
The HNPW (Humanitarian Networks and Partnerships Week) conference poster ran at 189cm x 140cm front and 189cm x 160cm back, delivered at 300 DPI for print. Hierarchy was handled entirely through size contrast: headline visible at 4 meters, detail text readable up close. Four variants were produced for different conference zones.
The brand system runs across Relief Applications' institutional presence: conference materials, website, LinkedIn, and partnership pitch decks. A non-design team maintains it using the Figma templates without designer involvement for routine updates.
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